Create meaningful experiences through expert communication

One person.
Many collaborations.

Rachel Hahn, a copywriter and owner of RC Copy & Creative Strategy, wearing jeans and a black blazer
Rachel Hahn, a copywriter and owner of RC Copy & Creative Strategy, wearing jeans and a black blazer

Rachel Hahn
Owner, RC Copy and Creative Strategy

RC Copy and Creative strategy is me, Rachel Hahn.

Since founding the company in 2016, I've had the pleasure of working collaboratively with various agencies and independent consultants, as well as directly with organisations big and small. These include (in no particular order because I don't play favourites with clients or colleagues)...

Agencies
Organisations

Uh, oh. I guess I did play favourites because this is only a partial list of previous project pals and clients. Now I've been caught out on my own website. Ugh, this is awkward.

Want to make something together?

Copywriting

It starts with understanding the need, problem, or goal. From there, I work to create a strategy and develop a concept to support that strategy across all touch points.

Then, I roll up my sleeves and get to making. It could be film scripts, social media posts, web pages, brochures, or a 3-day publicity event. Whatever's needed.

And, of course, I make sure everything is spelt correctly (in either British or American English). Yes, “spelt” – it’s British English. Here it is for my American friends: I make sure everything is spelled correctly.

I work throughout the entire communication process – I can lead the creative team from beginning to end or jump in as a supporting resource where needed.

  1. Strategy
  2. Concept
  3. Creation/Production
  4. Quality control
Duxiana hotel website screengrab
Duxiana hotel website screengrab
Excerpt of internal communication film script - Work process
Excerpt of internal communication film script - Work process
Pauline Lindberg - artist - promotional brochure
Pauline Lindberg - artist - promotional brochure
IKEA Democratic Design Days 2019 - PR Event
IKEA Democratic Design Days 2019 - PR Event
Promotional brochure for Team Älmhult Rykeby cancer fundraiser
Promotional brochure for Team Älmhult Rykeby cancer fundraiser
GIF of a DIY curtain rasiing and lowering
GIF of a DIY curtain rasiing and lowering
Photobook - English language translation and text provided
Photobook - English language translation and text provided
Cover page - IKEA sustainability report FY21Cover page - IKEA sustainability report FY21
screenshot from film ad for multiplatform promotional campaign
screenshot from film ad for multiplatform promotional campaign
screen grab of boutique hotel room description web page
screen grab of boutique hotel room description web page
Branding

Every business – big or small – has a brand, whether they're aware of it or not. And that brand can either be helping or hurting them. I work to make sure a business's brand is a powerful tool for success.

I consult and also create or update brand guidelines for multinational companies and start-ups. I also offer branding courses on several online platforms. Curious? Check out my course on Skillshare with this free access code.

Storytelling

Us humans are hardwired for stories. We tell, listen, seek out, treasure and share them. Storytelling is woven into much of my work as a copywriter and branding specialist, but I also go all-in writing, producing, and performing stories for a variety of audiences and platforms.

Examples:
- Story time for children at libraries
- Podcasts (both corporate and public)
- Children's story app

screen grab of story app in Apple app store
screen grab of story app in Apple app store
Canada versus Sweden podcast logo: two boxing gloves, 1 Canadian flag design, 1 Swedish flag design
Canada versus Sweden podcast logo: two boxing gloves, 1 Canadian flag design, 1 Swedish flag design
Rachel Hahn performing English Storytime at the Malmö city library
Rachel Hahn performing English Storytime at the Malmö city library

Nice things people say...

"Structured and creative at the same time! A very unusual combination that is a great asset."

Maria Sylviadotter

Deputy Event Manager,
IKEA Range & Supply

"It was very inspiring working with Rachel, a true pro! I actually discussed it a lot with my colleague how easy and wonderful it is to work with people that really know their shit. It made our job sooo much easier!"

Casper Törnblom

CEO & Partner, 500Stockholm

"Branding is often misunderstood but Rachel breaks it down to its essence, while impressing on me why it's critical to consider branding from the very beginning."

Michele Bianchi

Owner, MBCD

"It's a true pleasure working with you and I always rely 100% on your skills and deliveries."

Felicia Asklund

Event manager, IKEA Marketing & Communication AB

Ways to reach your audience

  • Podcasts

  • Events

  • Sustainability reports

  • Brand building

  • Product communication

  • Internal communication

  • Promotional campaigns

  • Multi-platform consumer/client journeys

  • User generated content